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A vibrant and colourful mall to see and be
seen in. Junction 8 is at the heart of all the action in Bishan
new town. The mall has seen many new tenants and a “new-look”
basement 1 in 2003. And there are more new tenants and exciting
activities awaiting one and all at Junction 8, where it’s
all happening.
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Junction 8 is located in the high-density
residential area of Bishan, in the centre of Singapore.
The shopping centre is positioned for the middle-income
and family-oriented segments of the retail market, targeting
families residing in the surrounding housing estates,
office workers within the vicinity and students from
nearby schools. Junction 8 is a prime suburban mall
which incorporates two basement levels of car parking
spaces and five storeys of retail space including basement
1.
Junction 8 is a one-stop shopping, dining
and entertainment destination and is the only shopping
centre of its kind in Bishan. It is strategically located
between the Bishan bus interchange and the Bishan MRT
station, making it easily accessible by public transport.
Close to three quarters of its customers travel to and
from the mall by either MRT or bus. |
The shopping centre has more than 800,000 people
residing in its main catchment area, which accounts for approximately
63 percent of its customer base.
The objective for Junction 8 is to optimise financial
performance, strengthen market positioning as the leading
suburban mall in the central region of Singapore and continuously
enhance customers shopping experience.
With the newly opened food precinct occupying
the former carpark area in basement 1, shoppers now
have a wider variety of food & beverage outlets
to choose from. New travellators and escalators were
introduced to provide seamless access to and from the
carparks.
In the same year, Junction 8 also saw many
new tenants, including anchor tenants such as Popular
Bookstore, Best Denki, Seiyu and NTUC Fairprice, amongst
many others. |
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Junction 8 undergoes asset enhancements |
Junction 8 will see the addition of more shop
units on levels 1 and 2. The new units will add variety to
the current merchandise mix available at the mall and provide
a wider choice of shopping and dining pleasures. The existing
outdoor open plaza on level 2 will be relocated to level 3
to make way for additional retail units.
The proposed MRT Circle Line is expected to enhance
the accessibility of the mall and is expected to bring increased
shopper traffic when it is completed in 2008.
Into its 7th year, Junction 8 collaborated with
Central Singapore Community Development Council in 2003 and
introduced a Community Mum Award at the Most Beautiful Mum
and Grandma contest.
The game card promotion launched in May to promote
the opening of several new outlets, including the new anchor
tenants, also generated phenomenal sales and publicity. Topping
them all was the much anticipated year-end late night Monstrous
Sale which attracted over 20 percent more shoppers than the
average day and increased sales by as much as 160 percent
for the anchor tenants. Together with the many other activities,
festival bazaars and artiste appearances, traffic in 2003
surpassed traffic in 2002 by close to half a million. 2004
will see refreshing approaches to our iconic events and festive
sales on a bigger scale to give suburban dwellers more reasons
to visit the mall.
Our team at Junction 8
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